The Churchill Centre, an integrative medicine hub with locations in Arcadia and Fullerton, faced a significant challenge. With a lack of a robust SEO setup, a single Google My Business listing for both locations and dwindling website traffic, they were struggling to attract clients and convert leads effectively.
Challenge:
- Limited SEO Infrastructure: The Churchill Center lacked a well-optimized website and other essential elements for effective SEO.
- Single Google My Business Listing: Having only one Google My Business listing for both locations was affecting local search visibility.
- Low Traffic and Conversions: The existing online presence failed to generate sufficient traffic, and conversions were below the desired benchmark.
Solution:
- Comprehensive SEO Audit: We initiated a thorough SEO audit to identify weaknesses in the existing setup. This involved keyword analysis, on-page optimization, and technical SEO improvements.
- Local SEO Optimization: Recognizing the importance of local search, we created separate Google My Business listings for the Arcadia and Fullerton locations. This improved local visibility and increased the chances of attracting nearby clients.
- Content Strategy: We developed a content strategy that included creating informative blog posts, optimizing service pages, and incorporating relevant keywords. This aimed to enhance the overall online presence and provide value to potential clients.
- Technical SEO Enhancements: Addressing technical issues such as website speed, mobile responsiveness, and site structure improved the overall user experience and search engine rankings.
Results:
- Immediate Uptick in Traffic: Within the first month of implementing the changes, The Churchill Center experienced a notable increase in website traffic, demonstrating the effectiveness of the SEO improvements.
- Local Presence Strengthened: The creation of separate Google My Business listings significantly boosted local search visibility, making it easier for potential clients to find the Arcadia and Fullerton locations.
Improved Conversions: With the increased visibility and a more user-friendly website, The Churchill Center witnessed a rise in conversions. More visitors were turning into clients, reflecting a positive impact on the business’s bottom line.