We do:

1. Ad Campaign Strategy and Planning:

• Consult with clients to understand their goals and target audience.
• Develop a comprehensive advertising strategy based on client objectives.
• Plan ad campaigns with clear objectives, timelines, and budgets.

2. Audience Research and Targeting:

• Identify and define target customer segments.
• Conduct audience research to understand demographics, interests, and behaviors.
• Create custom and lookalike audiences for precise targeting.

3. Ad Creative Design:

• Design visually appealing and engaging ad creatives.
• Optimize ad copy and imagery for different ad formats.
• A/B testing of ad variations to find the most effective creative

4. Ad Placement and Optimization:

• Select the most suitable ad placements (e.g., Facebook, Instagram, Audience Network).
• Set bidding strategies and budgets for maximum ROI.
• Continuously monitor and optimize campaigns for performance.

5. Landing Page Optimization:

• Ensure that the destination landing pages are optimized for conversions.
• Implement Facebook Pixel for tracking and retargeting.

6. Remarketing and Custom Audiences:

• Set up and manage custom audiences for retargeting campaigns.
• Utilize dynamic ads to show personalized content to users based on their interactions with the website or app.

7. Ad Copywriting:

• Craft compelling ad copy to entice clicks and conversions.
• Write clear and persuasive call-to-action (CTA) messages.

8. A/B Testing and Performance Analysis:

• Conduct A/B tests on ad variations to improve campaign performance.
• Regularly analyze and report on campaign results with actionable insights.

9. Budget Management:

• Efficiently manage ad spend to stay within budget.
• Allocate budgets to top-performing campaigns and ads.

10. Reporting and Analytics:

• Create detailed reports showing key metrics like click-through rate (CTR), conversion rate, return on ad spend (ROAS), and more.
• Provide insights and recommendations based on data.

11. Compliance and Ad Policies:

• Stay updated on Facebook’s ad policies to ensure ad compliance.
• Avoid ad disapproval and account restrictions.

12. Ongoing Campaign Maintenance:

• Regularly monitor campaigns and make adjustments as needed.
• Stay current with Facebook’s ever-evolving ad features and algorithms.

13. Customer Support:

• Offer responsive customer support to address client queries and concerns.
• Act as a liaison between clients and Facebook support when needed.

14. Strategy and Consultation:

• Provide strategic advice on how Facebook advertising fits into a broader marketing strategy.
• Offer guidance on leveraging Facebook advertising for specific business goals.