Noorjahaan Indian Restaurant - Marketing and Media Buying

Noorjahaan is an Indian restaurant chain in Michigan United States. They wanted to ensure their social media looked professional and ran targeted ads by location. 

Planning

We have created a strategy to create campaigns based on locations. First, we have made the social media profiles with professional mood-analyzed design. Then we created month-long social media campaigns to build customers’ trust before running ads. 

Campaign Design

We did audience analysis and created a customer persona to design social media campaigns for maximum engagement. Campgain varies based on time and event with target locations. 

Media Buying

After a month-long social campaign, we created media buying strategies with location-specific audience segments. We mostly run ads on Meta Platforms as most of the targeted customers were mid to older age. 

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