Overview

CrazyGraph partnered with Palm + Pine, a web design and marketing agency, to enhance their online visibility, drive organic traffic, and improve search engine rankings for key service areas.

Let us show you the results first, and then what we did (our challenges and strategies)

Results

CrazyGraph’s targeted SEO efforts yielded significant improvements for Palm + Pine:

• Citations on AI Results:
  Palm+Pine has been cited on ChatGPT & Grok, and they are now getting leads from ChatGPT & Grok.
  
  Here’s what the founder said:

Click to view on Trustpilot: https://www.trustpilot.com/reviews/687a851c3436af049df9dbe8

So, Crazygraph did better on LLM Optimization as well as Search Engine Optimization.
Or even if we call it Answer Engine Optimization (AEO) or Generative Engine Optimization (GEO)

Whatever we call it, we can help you get visibility. 

• Great News on GBP Optimization!

We’ve been hard at work optimizing their Google Business Profile (GBP), and the results are starting to show! We focused on refining their profile and strategically adding service areas, and it’s paying off.

Over the past two months, we’ve seen a fantastic increase, with 22 clicks to their website directly from their GBP. Even more exciting, their profile is now visible for local keywords in the local pack, which is huge, especially since they don’t have a physical storefront. This is a significant win, and we’re thrilled to see the GBP profile driving such positive engagement.

• Improved Search Rankings: Palm + Pine’s website achieved strong rankings for numerous high-value keywords, demonstrating increased search visibility:
  
  • The website is already ranking on Google for several high-demand keywords.
    
  • Local landing pages are now ranking for many targeted keywords.
    
  • Achieved a top 10 position for “premium web design company in Baltimore” (8th position).
    
  • Ranked #3 for “website redesign in bethesda md.”.

• Ranked #6 for “bowie web design”.

• Ranked #7 for “google friendly custom websites bethesda”.

• Ranked #8 for “website expert bethesda”.

• Ranked #9 for “columbia md web design”.

• Ranked #10 for “website design company columbia maryland”.

• Ranked #12 for “web design columbia md”.

• Ranked #13 for “web design services columbia md”.

• Also achieved rankings for “web design and seo company in rockville md,” “premium web design company in baltimore,” “web development agency bethesda,” “web design agency rockville,” and “web design company bethesda,” “web design company in rockville”.
  
• Increased Organic Clicks and Impressions:
  
  • After four months, clicks had tripled (from 15 to 56) and impressions had grown 25 times (from 1.57K to 30.8K).

• In the latest reporting period (last 30 days), clicks increased by 20% compared to the previous month, reaching 25 clicks.

• Impressions grew by 10% compared to the previous month, reaching 25.2K impressions.
  
• This growth is likely due to the recent paid guest post, which has helped boost visibility.
  
• Enhanced Content Performance:
  
  • The “Marketing & Social Media Management in Annapolis, MD | Palm + Pine” page saw a 25% increase in clicks, gaining 10 clicks.
    
  • The “How to Boost Engagement With the 5x5x5 Social Media Method” page saw a 50% increase in clicks, gaining 3 clicks.
    
  • The “Our Story | Palm + Pine Marketing and Design” and “Best Times to Post on Social Media in Maryland (2025)” pages each received 3 and 2 clicks respectively, showing new engagement.
    
  • The “How to Recover a Deleted Instagram Account: Step-by-Step Guide” page also received 2 clicks.

Challenges

Before CrazyGraph’s intervention, Palm + Pine faced several challenges:

• Low Search Visibility: The website struggled to appear prominently in search results for critical keywords related to web design and development services, receiving very little traffic and low impressions.
  
• Limited Organic Traffic: This low visibility translated into minimal organic traffic, hindering their ability to reach potential clients searching for their services.
  
• Poor Search Ranking: The website had a weak ranking position in Google search results, making it difficult for users to find the services offered.
  
• Need for Targeted Local Presence: Palm + Pine aimed to attract clients in specific Maryland locations, requiring a focused local SEO strategy to capture relevant leads.

SEO Strategy & Execution

CrazyGraph implemented a comprehensive SEO strategy for Palm + Pine, focusing on the following key areas over several months:

1. Keyword Optimization & Content Alignment:
   
   • Conducted in-depth keyword research to identify high-impact, geographically targeted keywords relevant to Palm + Pine’s services, such as “web design company in rockville,” “web development agency bethesda,” and “web design services columbia md”
     
   • Developed a new topical map based on past blog content to guide future content creation, ensuring alignment with target keywords and user intent
     
   • Wrote and published blogs to support SEO goals.
     
   • Published four new blog posts in both the 5th and 6th months, covering relevant topics like “build customer loyalty online – rockville” , “baltimore instagram hashtag guide” , “branding for maryland startups” , and “marketing solutions nonprofits annapolis”.
     
2. On-Page SEO and Local Optimization:
   
   • Performed comprehensive on-page optimization.
     
   • Completed full Google Business Profile (GBP) optimization.
     
   • Updated Google Business Profile (GBP) services to target specific locations like Edgewater, MD, to improve local visibility.
     
   • Improved the SEO service page , added a new GBP post, and fine-tuned both the main service page and the Edgewater location page to boost performance.
     
   • Re-optimized the main service page and location page, specifically targeting Annapolis, MD, as part of an A/B testing strategy.
     
   • Conducted keyword research for all GBP services targeting Edgewater.
     
   • Wrote and published descriptions for all GBP services.
     
   • Published three Google Business Profile (GBP) posts in both the 5th and 6th months to enhance local engagement.
     
   • Optimized the Social Media Marketing page.
     
   • Optimized local landing pages for better ranking and relevance.
     
3. Technical SEO Enhancements:
   
   • Fixed multiple technical SEO errors.
     
   • Fixed technical issues based on the checklist Hailey shared via the SEMrush tool, reviewing and fixing all fixable issues.
     
4. Off-Page SEO (Backlink Building):
   
   • Created a backlink plan.
     
   • Built high-quality free backlinks and implemented internal and external linking strategies.
     
   • Secured a paid guest post for $80 to support off-page SEO efforts and boost visibility.
     
   • CrazyGraph is planning to acquire more guest posts soon to keep improving site visibility and aims to link the website with high-authority domains.
     
   • Encouraged Palm + Pine to acquire backlinks from local business owners to improve site authority.

Conclusion

Through a strategic and multi-faceted SEO approach over several months, CrazyGraph successfully boosted Palm + Pine’s online presence, leading to significant improvements in search engine rankings, organic traffic, and overall digital visibility within their target markets. The consistent efforts in content creation, local SEO, technical optimization, and backlink building have positioned Palm + Pine for sustained growth in the competitive web design industry.