The Churchill Center, led by Dana Churchill, is a multi-location healthcare provider with offices in Arcadia and Fullerton. They approached us with the goal of increasing
inbound calls and generating more patient inquiries from both locations.

Benefits of an Optimized Google Business Profile

• Improved Local Search Ranking: An optimized profile increases your chances of appearing in local search results, driving more traffic to your business.
• Enhanced Customer Engagement: Providing detailed and accurate information helps build trust and encourages customer interaction.
• Increased Conversion Rates: Easy access to your business information can lead to higher conversion rates, as customers are more likely to choose businesses that are easily accessible online.

Strategies to Grow Your Google Business Profile

• Complete and Accurate Information: Ensure your business name, address, phone number, and website are accurate and up-to-date. This consistency helps Google understand your business and match your profile to relevant searches.
• Engaging Business Description: Craft a compelling description that highlights your unique offerings and includes relevant keywords to improve search relevance.
• High-Quality Photos and Videos: Add appealing images and videos of your products, services, and premises to attract potential customers and enhance engagement.
• Customer Reviews and Ratings: Encourage satisfied customers to leave positive reviews and respond promptly to feedback. High ratings and active engagement can boost your profile’s prominence.
• Regular Updates and Posts: Keep your audience informed about promotions, events, and new offerings by posting regular updates. This activity signals to Google that your business is active and relevant.
• Accurate Business Hours: Verify and regularly update your business hours, especially during holidays or special events, to provide accurate information to potential customers.
• Service Area Specification: Define the areas you serve to help Google match your business to local searches more effectively.

Challenges

The Churchill Center had been facing stagnant call volumes over the past few months and wanted to boost patient inquiries to improve appointment bookings. The main challenge was to increase the number of inbound calls for both the Arcadia and Fullerton locations.

Solution

We implemented a comprehensive local SEO strategy paired with Google Business Profile (GBP) optimization. Our approach included:

• Local SEO Optimization: Optimized their website and GBP listings to target location-specific keywords for both Arcadia and Fullerton.
• Google Business Profile Management: Ensured the GBP listings were up-to-date, using compelling service descriptions, relevant keywords, and regular posts to boost visibility.
• Mobile Experience Improvement: Optimized mobile platforms to make it easier for potential patients to call directly from search results.

Social Media Campaigns

We did audience analysis and created a customer persona to design social media campaigns for maximum engagement. Campgain varies based on time and event with target locations. 

Result

The implemented strategies led to a significant increase in call volume for both locations:

● Fullerton Location: Generated 38 calls, an 80% increase compared to the previous month.

● Arcadia Location: Generated 10 calls, a 42% increase compared to the previous month.

Key Takeaways

● Localized Optimization is Key: By focusing on GBP listings and location-specific SEO strategies, we increased the visibility of The Churchill Center in both Arcadia and Fullerton, leading to higher call volumes.

● Targeted Ads Drive Results: The use of location-based paid ads was highly effective in capturing more leads and translating them into calls.

● Mobile Optimization Boosts Engagement: Making it easier for customers to engage via mobile significantly impacted the conversion rates, particularly for patients who prefer to call directly from their devices.

Conclusion

Through a combination of local SEO, Grow Google Business Profile Audience. we were able to significantly increase the call volume for The Churchill Center. With an 80% increase in calls from Fullerton and a 42% increase from Arcadia, Dana Churchill’s practice saw measurable improvements in patient engagement, showcasing the effectiveness of tailored local strategies.