How CrazyGraph Boosted Primus Education's SEO Success | Proven Results

Discover how CrazyGraph changed Primus Education’s online visibility with a tailored SEO strategy. Learn how we driven higher rankings, traffic, and enrollment growth—see the results!

Overview

CrazyGraph successfully implemented an SEO strategy for Primus Education, significantly improving organic traffic, search visibility, and engagement.

Primus Education is a private tuition center based in Manchester, UK, specializing in tailored tutoring for 11+, SATs, and GCSE exams. With over 20 years of experience, their qualified tutors offer personalized instruction in Maths, English, and Science, aiming to help students excel academically. They emphasize small class sizes to ensure individual attention and charge £30 for a two-hour session.

Results

76.2% Increase in organic search sessions.

Primus Education experienced a significant boost in organic search sessions, growing by 76.2%. This increase indicates that more users are discovering the website through search engines, reflecting improved visibility and engagement with potential students and parents searching for tuition services.

Contact page views surged by 266.7%, improving conversions.

The number of visits to the contact page increased by 266.7%, indicating a higher level of interest from potential students and parents. This surge suggests that more visitors are taking the next step toward enrolling in tuition programs, leading to improved lead generation and conversion rates.

SEO clicks grew to 166, with 32.1K total impressions.

The number of organic clicks from search results reached 166, demonstrating that the website is attracting more targeted visitors. Additionally, with 32.1K impressions, Primus Education’s web pages are appearing more frequently in search results, increasing brand exposure and the likelihood of attracting new inquiries.

UK organic traffic dominance (86% of total).

A significant 86% of total website traffic came from organic searches within the UK. This dominance highlights the effectiveness of local SEO efforts in targeting and attracting users within Primus Education’s key market, ensuring their tuition services reach the right audience.

Challenges

Low organic traffic and visibility in search results

Before implementing SEO strategies, Primus Education struggled with low organic traffic. The website wasn’t appearing in search results for key tuition-related queries, leading to minimal exposure and limited website visits from potential students and parents.

Poor search ranking, impacting user acquisition

The website had a weak ranking position in Google search results, making it difficult for users to find the services offered. This low ranking directly impacted user acquisition, as potential customers were more likely to engage with higher-ranked competitors instead.

Need for targeted traffic growth in the UK

Since Primus Education primarily serves students in the UK, the challenge was not just increasing traffic but ensuring that the majority of visitors were from the target market. The website needed to attract more UK-based users actively searching for tuition services to improve lead generation and conversions.

SEO Strategy & Execution

Keyword Optimization

Conducted in-depth keyword research and identified 303 relevant keywords aligned with user intent and search trends.
Focused on high-impact keywords to enhance rankings for tuition-related queries.
Integrated strategic keywords across meta titles, descriptions, headings, and content to improve organic search visibility.

Content Improvement

Optimized key landing pages, including “Contact Us” and major service pages, ensuring they are well-structured and SEO-friendly.
Improved readability, user engagement, and keyword relevance to enhance search rankings.
Updated content to include long-tail keywords and FAQs, addressing common user queries to drive traffic and conversions.

Technical SEO Enhancements

Improved site structure, ensuring better crawlability and indexing by search engines.
Optimized page speed and mobile responsiveness to enhance user experience and reduce bounce rates.
Fixed technical errors, including broken links, duplicate content, and missing meta tags, to improve overall site health.

Backlink Building

Strengthened domain authority by increasing referring domains to 99 through high-quality backlinks.
Built authoritative links from education-related websites, blogs, and directories to improve credibility and search rankings.
Focused on white-hat SEO techniques, ensuring sustainable long-term growth in domain authority.

Conclusion

By implementing targeted SEO strategies, CrazyGraph helped Primus Education achieve sustainable organic traffic growth and better engagement.

NOTE:

We are still working and in the 2nd month of working on this site. We will share the full case study after we complete this project.

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