Chiropractor SEO Tampa: +1,645% More Clicks

Key Result:

  • Google maps average position moved from 16.33 to 2.50
  • Total Clicks growth (+1,645.45%)
  • Total Impressions growth (+1,478.62%)
  • Average CTR Growth (+14.29%)
  • Average SERP’s Position improvement (improved by 11.4 positions)

 


The Challenge

The Tampa chiropractic client was struggling to gain meaningful visibility in Google search, limiting the number of potential patients discovering the practice through organic search.

Before the campaign, the website generated only 11 clicks and 1,590 impressions over the previous four-month period, with an average search position of 39.5 and an average Google Maps position of 16.33. This indicated that the practice had limited keyword visibility and was appearing too far down the search results to consistently attract local patients. The goal was to build stronger local search visibility, increase qualified organic traffic, and create a stronger foundation for long-term patient acquisition.

Our Approach

We implemented a focused SEO + AI SEO (AEO/GEO) strategy designed around local chiropractic search intent and patient-focused content.

  • Local SEO: Strengthened Tampa focused relevance around chiropractic services and location-based searches.
  • Content & keyword strategy: Targeted relevant chiropractic topics, services, and patient questions to expand organic keyword coverage.
  • AEO/GEO: Structured content around clear, answer-focused information to improve the website’s ability to appear in AI-generated search results and answer engines.
  • On-page SEO: Improved content relevance, page structure, internal linking, and keyword targeting to build stronger topical authority.
  • Ongoing optimization: Used Google Search Console performance data to identify opportunities and continuously refine the SEO strategy.

Our Results

In just 4 months, from April to July 2026, Crazygraph moved the chiropractor’s Google Maps visibility from an average position of 16.33 to 2.50. The Local Falcon scans show a dramatic shift from predominantly lower-ranking positions to widespread Top 3 visibility, putting the practice in front of significantly more nearby, high-intent searchers.

Google Maps & GBP Performance

 

google maps ranking improvement of a chiropractor client of crazygraph

 

Metric Before After Improvement
Average GBP Position 16.33 2.50 Top 3 visibility
Scan Coverage 11×11 grid 11×11 grid Stronger local visibility

 

Google Search Console Performance

In just 4 months, April through July 2026, the campaign produced substantial growth in organic search visibility and traffic.

gsc performance dashboard of a chiropractor client of crazygraph

 

Google Search Console Metric Previous Period April–July 2026 Growth
Total Clicks 11 192 +1,645.45%
Total Impressions 1,590 25,100 +1,478.62%
Average CTR 0.7% 0.8% +14.29%
Average Position 39.5 28.1 Improved by 11.4 positions

What This Means for the Practice

  • From Google Maps position 16.33 to 2.50
  • 17.5× more organic clicks, giving the practice significantly more opportunities to attract potential patients.
  • 15.8× more search impressions, showing a major expansion in Google visibility.
  • 11.4-position improvement in average rankings, moving the website substantially closer to page-one visibility.
  • Stronger organic visibility creates a larger pool of high-intent local searchers who can discover the practice, visit the website, and take the next step toward booking an appointment.

The campaign established strong SEO momentum in only four months, giving the Tampa chiropractic practice a much stronger foundation for continued rankings, visibility, and patient acquisition.

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Methodology

How we measure AI visibility

What every number in Beaconly means, how it’s calculated, and where its limits are.

Which AI we ask

  • Gemini, through Google’s official Gemini API. Right now Gemini answers from its own knowledge, without live web search, so answers don’t list sources.

  • Every question is asked as a fresh conversation, with no memory or personal history, set to the market (country) you chose.

What we ask

The questions a buyer would ask when looking for what you sell — like “best CRM for a small agency”. We write starter questions from your website; you can edit, delete or add your own. Questions don’t include your brand name, so we measure whether AI brings you up on its own.

Mentioned

Your brand counts as mentioned when its name, one of its other names you added, or its website address appears in the answer as a whole word. The same rule applies to every competitor, so the comparison is fair.

Position

The order in which tracked brands are first named in the answer: 1 means you were named before any tracked competitor. We show how often you’re named first, 2nd–3rd, later, or not at all.

Recommended

Mentioned and described positively. A separate AI step reads each answer and rates how it talks about each brand: positive, neutral or negative.

Visibility and small samples

Visibility is the share of answers that mention you. With fewer than 20 answers a percentage can mislead (1 answer changes it by 20 points), so we show the count instead — for example “3 of 5”.

Perception scores

We ask the AI to compare you with your competitors on the traits you choose, then score what the answer says about each brand from 1 to 10, using only the answer — not our own opinion. “What AI says about you” groups the reasons AI recommends you, its criticisms, and who it prefers instead, counted across your latest tracked answers.

Brand facts check

We ask the AI about your brand directly and compare each factual claim with the facts you gave us. Claims your facts don’t cover are marked “not covered”, never “wrong”.

AI traffic

The snippet on your site counts visits whose referrer is an AI assistant (ChatGPT, Perplexity, Gemini, Copilot, Claude and others), or that carry ChatGPT’s utm_source tag. Some apps hide the referrer, so the real number is usually higher. No cookies are used and no IP addresses are kept.

Page watch

We re-read the pages you watch once a day and look for your brand name, other names, or website address in the page text. Some sites block automated visits; we tell you when we can’t read a page.

Answers vary

AI assistants give different answers to the same question, and API answers can differ from what a signed-in person sees in the app (memory, location, model updates). That’s why we track over time and link every question so you can ask it yourself.

Spotted something wrong?

Email [email protected] with the page or brand, and we’ll look into it.