Key Result:
- Google maps average position moved from 11 to 2.99
- GBP calls increased from just 27 to 650
- Total Clicks growth (+335.29%)
- Total Impressions growth (+286.88%)
- Average CTR improvement (+14.29%)
- Average SERP’s Position improvement (+40.10%)
The Challenge
Our client, a chiropractor in Houston, Texas, was struggling to generate consistent patient leads from Google Maps despite having an active Google Business Profile.
Before the campaign, the practice had an average Google Maps position of 11 across, leaving it largely outside the most valuable local search positions. Limited visibility meant fewer calls, fewer discovery opportunities, and less traffic from high-intent patients searching for chiropractic care nearby.
The challenge was to improve local relevance, strengthen the practice’s geographic visibility, and turn Google search exposure into measurable patient acquisition.
Our Approach
Crazygraph combined local SEO with AI-driven search optimization, including AEO and GEO, to strengthen the chiropractor’s visibility across Google’s local search ecosystem.
- Optimized the Google Business Profile and local relevance signals around Houston.
- Strengthened location-focused content and on-page SEO to support priority chiropractic searches.
- Built stronger topical and geographic relevance to improve Google Maps coverage across the service area.
- Applied AEO/GEO strategies to make the practice more discoverable in AI-powered and answer-focused search experiences.
- Continuously monitored the website and GBP and refined the strategy based on ranking movement.
Our Results
In just 3 months, from June to August 2026, Crazygraph moved the chiropractor’s Google Maps visibility from an average position of 11 to 2.99. The Local Falcon scans show a dramatic shift from predominantly lower-ranking positions to widespread Top 3 visibility, putting the practice in front of significantly more nearby, high-intent searchers.
Google Maps & GBP Performance
| Metric | Before | After | Improvement |
| Average GBP Position | 11 | 2.99 | Top 3 visibility |
| GBP Calls | 27 | 650 | +2,307% |
| Scan Coverage | 11×11 grid | 11×11 grid | Stronger local visibility |
The biggest business impact was lead generation. GBP calls increased from just 27 to 650, giving the practice substantially more opportunities to convert local searchers into chiropractic patients.
Google Search Console Performance
| Metric | Previous 3 Months | Last 3 Months | Growth |
| Total Clicks | 51 | 222 | +335.29% |
| Total Impressions | 7,470 | 28,900 | +286.88% |
| Average CTR | 0.7% | 0.8% | +14.29% |
| Average Position | 39.4 | 23.6 | 15.8 positions higher |
The Business Outcome
The campaign did more than improve rankings. It increased the practice’s visibility at the exact moment local patients were searching for chiropractic services.
With 650 GBP calls, stronger Top 3 Google Maps visibility, and substantial growth in organic clicks and impressions, Crazygraph turned local SEO growth into a measurable increase in patient acquisition opportunities.
From position 11 to 2.99. From 27 calls to 650. In just 3 months.
