Key Result:
- 40,000 AI search impressions from Google AI Overviews in 90 days
- Total Clicks growth (+54%)
- Total Impressions growth (+105%)
- Average Position improvement (+22.96%)
The Challenge
This chiropractor had the expertise and services to help more patients across New Orleans, but the practice was not getting enough visibility in Google when people searched for chiropractic care.
Organic traffic and rankings were not reaching their full potential, making it harder to consistently attract qualified local patients through search.
We also saw an opportunity beyond traditional rankings. As Google increasingly incorporates AI into the search experience, the website needed to be optimized not only to rank higher, but also to become more visible in AI-generated answers and emerging search experiences.
The goal was simple: increase qualified visibility, attract more potential patients, and turn organic search into a reliable growth channel.
Our Approach
We built a focused chiropractic SEO + AI SEO strategy designed to turn search visibility into potential patient opportunities.
- Local SEO: Strengthened the website’s relevance for New Orleans chiropractic searches and location-based intent.
- On-page SEO: Optimized key service pages, content, titles, headings, internal links, and topical relevance around high-value chiropractic searches.
- Content strategy: Created and optimized helpful, patient-focused content targeting informational and commercial search intent.
- Technical SEO: Improved the site’s crawlability, structure, and overall search performance.
- AEO & GEO: Structured content to provide clear, authoritative answers that can be surfaced in Google’s AI-powered search experiences and generative search results.
- Ongoing optimization: Used Google Search Console performance data to identify ranking opportunities and continuously refine the strategy throughout the 6-month campaign.
Our Results
After 6 months of SEO execution, the chiropractor saw substantial growth in both organic search visibility and traffic.
| Google Search Performance | Previous 6 Months | Campaign Period | Growth |
| Total Clicks | 1.79K | 2.76K | +54% |
| Total Impressions | 246K | 505K | +105% |
| Average Position | 13.5 | 10.4 | Improved by 3.1 positions |
| Average CTR | 0.7% | 0.5% | More visibility at scale |
The biggest win was visibility. Search impressions more than doubled, increasing from 246K to 505K, while organic clicks grew by 54%, reaching 2.76K clicks.
The average ranking position also improved from 13.5 to 10.4, moving the site substantially closer to Google’s first-page results. That matters for a local chiropractor because higher visibility for service and treatment searches creates more opportunities to turn searchers into website visitors and, ultimately, new patient inquiries.
Growing Visibility in Google’s AI Search
The SEO campaign also expanded the client’s presence across Google’s emerging Generative AI features. In just 3 months, the site generated approximately 40K impressions in Google’s Generative AI features report.
This gives the practice another valuable source of search visibility beyond traditional blue-link rankings, helping position the chiropractor where patients are increasingly discovering and evaluating healthcare information.
In short: We helped the New Orleans chiropractic practice move from limited organic visibility toward more than half a million Google search impressions, 2.76K organic clicks, stronger average rankings, and 40K Generative AI feature impressions. The result was a broader search presence designed to capture more potential patients throughout their search journey.
