Client Info:
| Business Name: | Brookway Landscape & Irrigation |
|---|---|
| Website: | https://brookway.com/ |
| Target Locations: | Houston, Dallas, and San Antonio |
| Work: | Website SEO & Google Business Profile Optimization |
| Duration: | 6 Months |
Client Overview
Brookway Landscape & Irrigation is a commercial landscaping company serving the Northwest Houston, Texas market, including the Oak Lake Pointe, Inwood Northwest, Woodland Trails West, Greater Inwood, and Fairbanks/Northwest Crossing areas. The business offers commercial landscape maintenance and landscape installation services to local businesses and properties in this service area.
Engagement scope for this 6-month campaign (March 2026 – August 2026):
- Search Engine Optimization (SEO)
- Website maintenance
- Google Business Profile (GBP) management
Issues
Before the engagement, Brookway Landscape & Irrigation faced several visibility and lead-generation challenges:
- Low organic visibility – Average position of 30 for key commercial landscaping terms.
- Very low CTR – Target keywords generated only a 0.2% average click-through rate.
- Limited keyword coverage – Important service and location keywords had weak rankings.
- Inconsistent local rankings – Strong rankings near the business location but significant drops across the wider service area.
- Weak Google Maps visibility – Rankings fell to positions 6–20 in outer service areas.
- Underused Google Business Profile – Limited activity reduced opportunities to generate local leads.
- Low local search reach – Customers searching from nearby areas were less likely to discover the business.
- Missed lead opportunities – Poor visibility across organic and local search limited calls, website visits, and enquiries.
Services Delivered
Over the 6-month engagement, the following services were delivered:
- Technical SEO – Fixed key technical and on-site issues.
- On-Page SEO – Optimized service pages, headings, metadata, and content.
- Keyword Targeting – Targeted high-intent commercial landscaping keywords.
- Local SEO – Improved visibility across the wider service area.
- Google Business Profile Management – Ongoing optimization and activity.
- GBP Ranking Improvement – Strengthened map visibility across target locations.
- AI SEO – Optimized content and website signals to improve visibility across AI search and answer platforms.
- Content optimization – Improved topical relevance and search intent coverage.
- Website Maintenance – Kept the website functional, updated, and search-friendly.
- Conversion optimization – Improved opportunities for calls, enquiries, and website visits.
Results
Across the 6-month campaign (March–August 2026), the combined SEO, GBP, and website maintenance work produced the following measurable results. Note: August 2026 figures reflect a partial month, as the reporting period runs through August 12, 2026.
|
680
Total GBP
Interactions |
365
Calls from GBP
|
536
Direction Requests
|
102
Website Clicks (GBP)
|
|
684
Organic Search Clicks
|
304K
Organic Impressions
|
0.2%
Average CTR
|
Pos. 30
Average Position
|
Google Business Profile performance (Mar 2026 – Aug 2026):
Local (Google Maps) rank tracking grids each numbered pin shows the business’s local pack ranking at that location (lower number/greener = better ranking):
Issue → Action → Result
This is the core story of the engagement: each visibility problem, matched to the work performed, matched to the measurable outcome.
| Issue | Action Taken | Result |
|---|---|---|
| Weak organic visibility: average position 30 and 0.2% CTR on core landscaping search terms. | Targeted on-page and technical SEO focused on commercial landscaping maintenance and installation keywords. | 684 organic clicks and 304K impressions generated over 6 months, despite the average position still sitting around 30, showing meaningful headroom for further gains as rankings continue to improve. |
| Inconsistent local map rankings, dropping to position 6–20 outside the immediate service radius. | Ongoing GBP optimization and local SEO management to strengthen map-pack visibility across the full service area. | Rank-tracking grids show #1–#2 local pack rankings concentrated across the core service area for “commercial landscaping near me” and “commercial landscape installation near me.” |
| GBP listing is underused as a lead-generation channel. | Active, ongoing management of the Google Business Profile to convert visibility into direct customer actions. | 680 total profile interactions, including 365 phone calls and 536 direction requests, in 6 months. |
| Risk of technical issues undermining SEO and GBP gains. | Ongoing website maintenance to keep the site functioning as a reliable landing point for incoming traffic. | 102 website clicks delivered directly from the Google Business Profile, supporting the traffic generated by the SEO and GBP work. |
Key Results
The strongest outcomes from this 6-month engagement:
- 680 total Google Business Profile interactions in 6 months
- 365 phone calls generated directly from Google
- 536 direction requests a strong signal of local purchase intent
- 684 organic clicks and 304K impressions from Google Search
- #1–#2 local pack rankings achieved across the core service area for
multiple target keywords
Conclusion
In 6 months, focused SEO, Google Business Profile management, and website maintenance work turned Brookway Landscape & Irrigation’s online presence into an active lead-generation channel generating hundreds of calls, direction requests, and website visits, while establishing strong local map rankings across its core Northwest Houston service area. With average organic position still at 30, there is a clear runway for continued growth in the months ahead.
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