We helped a local restaurant in Portsmouth turn its underperforming Google Business Profile into a steady source of customer inquiries. Within two months, their calls jumped from zero to 84 per month – all through focused Local SEO and profile optimisation.
Objectives
The client aimed to:
- Increase call volume from local customers.
- Boost orders through enhanced online visibility.
- Strengthen engagement with nearby audiences searching for dining options.
Challenges We Faced
Initially, the restaurant’s Google My Business profile was underperforming, generating little to no calls. Despite a prime location and popular cuisine, they weren’t reaching their target audience effectively through online channels.
What We Did
We designed a simple yet effective Local SEO plan focused on improving visibility where it matters most – Google Search and Google Maps.
Here’s what we did:
- Google My Business Optimisation: Updated their Google My Business profile to ensure accurate information, high-quality images, and consistent updates, making it easier for potential customers to find them.
- Local Keyword Targeting: Used location-based keywords to help the restaurant appear when people searched for restaurants in Portsmouth.
- Local Backlink Building: Added their business to trusted local directories and community websites to strengthen online authority.
- Social Media Marketing: Shared their top dishes, promotions, and customer highlights on their social pages to increase profile visits and drive calls.
The Results
In just two months:
Calls increased to 84+ per Month: From zero in August, we reached over 84 per month by November.
- Higher local visibility – appeared in more “restaurants near me” searches
- More customer engagement – steady increase in profile views, messages, and directions requests
Why It Worked
By combining accurate information, engaging visuals, and consistent updates, we helped the restaurant show up where hungry customers were already searching. The improved visibility turned online interest into real calls and new customers.
Key Takeaway
Even small local businesses can see quick wins with the right Local SEO strategy. Optimising your Google Business Profile is often the fastest way to increase calls and walk-ins – without expensive ads.
Why Choose CrazyGraph?
With our expertise in local SEO for restaurants, we can help you:
- Increase Online Visibility: Ensure your restaurant appears prominently in local search results.
- Attract More Local Customers: Drive more traffic to your restaurant through effective online strategies.
- Enhance Customer Engagement: Build a strong online presence that encourages customer interaction and loyalty.
Final Thought
This targeted approach demonstrated how effective Local SEO and Google My Business profile optimisation can transform a business’s ability to connect with local customers. Imagine receiving over 84 calls monthly just by optimising your online presence – and this number continues to grow.
