If you own a restaurant or takeaway, getting noticed online is crucial, as 79% of people take action after seeing a Google Business Profile, and profiles with photos receive 42% more requests for directions.
But when Shalimar Indian Takeaway approached us, they had almost no online presence. So, they needed a simple, effective way to reach more local customers.
In this case study, we’ll explain how we helped Shalimar Indian Takeaway boost its online presence in just 3 Months.
About Shalimar Indian Takeaway
Shalimar Indian Takeaway is based in Portsmouth, England, and serves authentic Indian cuisine. Before working with us, their digital footprint was minimal: no website, no Google My Business (GMB) interactions, and only a Facebook page.
But their goal was clear – they wanted more local customers and higher online visibility.
Challenges We Faced
Shalimar faced several common pain points for small restaurants:
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Invisible online presence: They weren’t showing up in local searches.
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No website: Potential customers had nowhere to learn about their menu or place orders online.
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Limited customer engagement: With only a Facebook page, they couldn’t easily showcase food, gather reviews, or connect with locals searching for takeaways.
These challenges meant missed opportunities every day – customers couldn’t find them, and sales were limited to walk-ins.
What We Did
To address these problems, we focused on a practical, results-driven SEO strategy.
1. Set Up and Optimized Google Business Profile
- We made sure all their business details were accurate – address, phone number, opening hours, etc.
- Added high-quality photos of their menu items, food, and restaurant.
- Used the right keywords to help their profile appear in local searches.
2. Made Their GBP Look Attractive
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Uploaded professional food photos highlighting their authentic Indian cuisine.
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Showcased what makes them special, including quick takeaway options and popular dishes.
3. Focused on Local SEO
We worked to ensure Shalimar appeared in local searches:
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Optimized GMB for keywords like “Indian takeaway Portsmouth” and similar searches.
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Encouraged happy customers to leave reviews, boosting trust and visibility.
4. Linked Their GMB to Social Media
Since they didn’t have a website, we linked their GMB profile to their Facebook page, ensuring clicks wouldn’t go to waste and helping customers find menus, contact details, and promotions quickly.
The Results
After three months of working with us, here’s what Shalimar achieved:
847 business interactions (from 0 in August!)
281 clicks to visit their Facebook page.
5523 people viewed their GMB profile.
3071 searches showed their business profile in the results.
218 clicks to get directions to their takeaway.
300 calls made directly from their GMB profile.
These numbers show how a simple, focused approach to local SEO can dramatically increase visibility, engagement, and customer traffic – even without a website.
Shalimar Indian Takeaway’s transformation proves that every local restaurant can grow online with the right strategy. If you want more visibility, more customers, and measurable results, a well-optimized GMB profile is a simple first step.
How This Could Work for You
If you own a restaurant or takeaway in the UK, we can do the same for your business. A well-optimized GMB profile is one of the easiest and most effective ways to attract local customers. Even if you don’t have a website, we can help you make the most of what you already have.
Let’s Talk
Want to grow your business like Shalimar did?
Let’s have a chat!
We’ll help you take your first step toward getting –
more customers,
more visibility,
and more calls.
