Case Study: Cool A Zone
Cool A Zone is a strong business. But online, it was almost invisible.
They had the service. They had the experience. What they lacked was attention.
Since January 2023, Crazygraph has been working with Cool A Zone to fix that gap through social media marketing and SEO.
The goal was simple. Be seen. Be heard. Be chosen.
The Real Challenges
Cool A Zone faced problems that many growing businesses struggle with.
- People were not finding them on social media.
- Posts were going live, but reactions were low.
- Most reach came only from paid ads. Organic growth was weak.
- New customers were not engaging with the brand.
In short, the business worked. The digital presence did not.
What Needed to Change
We focused on outcomes, not vanity numbers.
- Create content people actually want to engage with.
- Reach new audiences beyond existing followers.
- Reduce dependence on paid ads through better organic reach.
- Build steady, long-term follower growth.
- Improve visibility in search and social at the same time.
Our Strategy
We built a joined-up digital strategy.
Social Media Marketing
Consistent posting. Clear messaging. Content designed for interaction, not just display.
Targeted ads supported organic content, not replaced it.
SEO
Every piece of content was optimised to support discoverability.
Search visibility helped drive traffic back to social profiles and the website.
Content Creation
Strong visuals. Clear captions. Useful information.
Posts were created to solve audience problems, not just promote services.
Audience Targeting
We built detailed customer personas.
Campaigns were adjusted by location, timing, and events.
Engagement First
Polls. Q&As. Feedback posts.
The focus was conversation, not broadcasting.
Social Media Campaigns
Each campaign was built around audience behaviour.
- We analysed when users were active.
- We matched content to seasons and local events.
- We targeted non-followers who matched the ideal customer profile.
This ensured reach was relevant, not random.
Results That Matter
1. Engagement Growth
Over 90 days, 876 accounts engaged with Cool A Zone’s content.
792 of them were non-followers, a 294% increase.
Follower engagement rose by 155%.
New people were not just seeing the content. They were interacting with it.
2. Reach That Expanded Beyond Followers
Content reached 27,759 accounts in the same period.
27.5K were non-followers. A 373% increase.
Impressions climbed to 57,623, up by 389%.
The brand moved from hidden to visible.
3. Steady Follower Growth
Followers grew to 1,016.
That is a 33.8% increase in under three months.
285 new followers joined. Only 28 left.
This shows trust. Not just traffic.
4. Facebook Performance
Page visits increased to 1,460.
An 8.1% growth.
37 new page likes were gained. Up by 94.7%.
Engagement peaked during focused promotional periods, especially in September and October.
The Outcome
Cool A Zone no longer relies solely on paid ads to be seen. Their content reaches the right people. Engagement is consistent. Follower growth is stable.
By combining SEO with social media, we helped turn a quiet online presence into an active digital brand.
Ready to turn low visibility into real engagement?
Stop relying on ads alone and start building organic growth that lasts. Book a meeting today, work with Crazygraph, and make your brand impossible to ignore!
