Getting found online is no longer optional for local tuition centres – it’s essential. Primus Education in Manchester wanted more parents to discover their services through Google, not just word of mouth. With a custom SEO plan from CrazyGraph, they saw powerful early results in only two months.

About Primus Education Tuition Centre

CrazyGraph successfully implemented an SEO strategy for Primus Education, significantly improving organic traffic, search visibility, and engagement.

Primus Education is a private tuition center based in Manchester, UK, specializing in tailored tutoring for 11+, SATs, and GCSE exams. With over 20 years of experience, their qualified tutors offer personalized instruction in Maths, English, and Science, aiming to help students excel academically. Their tutors focus on small class sizes, personalized attention, and proven teaching methods to ensure individual attention and charge £30 for a two-hour session.

 

Challenges We Faced

Low organic traffic and visibility in search results:

Before implementing our SEO strategies, Primus Education struggled with low organic traffic. The website wasn’t appearing in search results for key tuition-related queries, leading to minimal exposure and limited website visits from potential students and parents.

Weak search ranking, impacting user acquisition:

The website had a weak ranking position in Google search results, making it difficult for users to find the services offered. This low ranking directly impacted user acquisition, as potential customers were more likely to engage with higher-ranked competitors instead.

Need for UK-based traffic:

Since Primus Education primarily serves students in the UK, the challenge was not just increasing traffic but ensuring that the majority of visitors were from the target market. The website needed to attract more UK-based users actively searching for tuition services to improve lead generation and conversions.

 

SEO Strategy & Execution

Our SEO approach focused on building a stronger foundation and targeting searchers who were ready to take action.

Keyword Optimization

• Conducted detailed keyword research and identified 303 high-intent keywords related to tuition and exam prep.

• Optimized meta titles, descriptions, headings, and on-page content for better search visibility.

• Focused on ranking for phrases parents actually search, like “11+ tutoring in Manchester.”

Content Improvement

• Updated key landing pages, such as Contact and Services pages, for clarity and engagement.

• Improved readability and added long-tail keywords and FAQs to match what parents commonly ask.

• Ensured content directly addressed parent concerns about pricing, class size, and results.

Technical SEO Enhancements

• Fixed crawl errors, missing tags, and duplicate content.

• Improved mobile speed and responsiveness for a smoother user experience.

• Enhanced site structure for better indexing and navigation.

Backlink Building

• Increased referring domains to 99, earning links from education-related blogs and directories.

• Used only white-hat, high-quality backlinks to boost credibility and domain authority.

 

The Results (After Just 2 Months)

Early results show a strong upward trend in visibility, engagement, and conversions:

 

+76.2% increase in organic search sessions

+266.7% growth in contact page views (more inquiries and potential enrollments)

 

166 SEO clicks with 32.1K total impressions in Google search

 

86% of total traffic now comes from UK-based organic searches

 

These improvements prove the SEO strategy is connecting Primus Education with more local parents looking for tutoring support online.

 

Key Takeaways

• Strategic SEO can deliver measurable growth in just a few months.

• Clear content and better technical performance improve both rankings and conversions.

• Local SEO targeting ensures tuition centres reach the right audience – parents nearby.

• Consistent backlink growth builds long-term credibility in search results.

Conclusion

By implementing targeted SEO strategies, we helped Primus Education achieve sustainable organic traffic growth and better engagement.

NOTE:

We are still working and in the 2nd month of working on this site. We will share the full case study after we complete this project.

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